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Marketing the Region

Positioning Kansas City at the Center of Arts and Technology

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Artist Exhibition Spaces

Annual Direct Expenditures on Arts and Culture

full-time jobs

Businesses and Creative Industries

Opportunity

Kansas City has a once-in-a-generation opportunity to transform its national image from a centrally-located business destination to a prominent talent magnet for the best and brightest professionals, entrepreneurs and businesses. MBIT supports the work of KCADC and its partners to develop a marketing campaign that will redefine Kansas City’s image as one of the most dynamic U.S. cities with major publicity buzz and a compelling storyline.

The Creative Crossroads campaign is in full swing, and the two mayors have and should continue to play a prominent role in efforts to market the Kansas City area as an important technology center.

Solutions

  • Enhanced national publicity and awareness of the Kansas City metro as a technologically advanced region with supreme livability and lifestyle assets, and capable of attracting top companies and workers.
  • Recruitment of new businesses and industry.
  • Attracting new talent and ensuring a top-&ight workforce for the coming decades.
  • Galvanizing the regional arts community on a local level, and stimulating a greater appreciation and support for creativity, our cultural assets, and business innovation throughout the city.

Projects in action

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